Where should this blog go?

Last week, IP Draughts was on holiday, steering a canal boat through the Midlands of England. As holidays are meant to do, it has prompted him to think about his professional life and what he wants to do next.

This blog has been running for seven and a half years. It contains over 600 articles, which together have been viewed over 700,000 times. This is, presumably, in addition to the viewings of emails of the blog’s articles, which are received by over 1,000 subscribers. Over 90% of the articles on the blog were written by IP Draughts. Typically, an article takes him about 3 hours to write. In total, there has been an investment of about 2,000 hours’ work in the blog. This is minor compared with the time invested in our books, articles and training courses, but it still adds up.

IP Draughts has not received a penny of revenue directly from writing the blog. He hopes that there have been some indirect professional benefits, in the form of additional client work or bookings on his courses, but these are difficult to quantify.

Readers, your views are invited as to what IP Draughts should do with this blog. Should he:

  1. Make no change, and continue writing articles as before.
  2. Decide that most of the topics relevant to the blog have been covered, and only add new articles when something major happens.
  3. Introduce new types of articles / new writers, and if so what and whom.
  4. Introduce WordPress adverts and make a small revenue from them.
  5. Convert the blog into a subscription service, and if so what would be a reasonable charge.
  6. Combine some of the articles into a book in time for the Christmas list.

Your views would be welcomed, including on any ideas you may have that are not listed above. Please feel free to post comments on this blog or email me separately at mark@andlaw.eu

 

 

 

 

14 Comments

Filed under &Law Updates

14 responses to “Where should this blog go?

  1. Carol David Daniel

    I enjoy reading the humour in IP Draughts as well as leanring from them, they are a great repository of knowledge. I don’t have a view on how best to take it forward but perhaps rather than having to be on the treadmill of creating regular articles it would be better to write an article when particular circumstances arise.

  2. Kyle Mitchell

    I enjoy your blog very much. Thank you for writing on it.

    If you feel you must make a change, or that your status quo is intolerable, or draining, or not worthwhile, by all means take a break. But I’d generally advise against adopting any general policy or strategy, and simply write and publish here when that seems worthwhile in the specific case.

    If the status quote is maintainable, but not without some financial consideration or support, please do say so.

    Regardless, best of luck. I hope you see the blog as I see the blog: Looking back on it as my own work, I could only be proud.

  3. Mark
    I really have enjoyed your insights, analysis and humor. Your blog posts make me think, despite my innate preference to do what I do because I have done it that way. I would hate to lose the resource, but understand the burdens. I may well share other thoughts by e-mail. I await your decision with anticipation!
    Best
    Jeff Dodd

  4. Jorge Mafud

    You should create products to sell.

    Maybe compilations of topics that are interesting and that readers can buy to have the most relevant information about certain topic easily available. You’ve worked hard to make this blog a valuable resource, therefore, you have the right to get paid for your work.

    A subscription service, I don’t know… you’d have to share very valuable information that is not available for free on the blog.

    Sometime ago I heard a marketing guru say that a blog should tell the “what to do” for free and the “how to do it” for a fee.

    Best!

  5. vrkoven

    My selfish instincts tell me 1 and 4, but I’d understand if keeping things going starts to be wearisome. Adding some guest bloggers, maybe some colleagues from UCL or from the judiciary, maybe a stray word from Ken Adams, maybe some virtual panel discussions, could help relieve the burden.

  6. 1 and 4. It’s a great blog, and while I’m sure you have already covered most/all of the key issues in IP contracts your musings on cases that catch your eye are always welcome.

    Mark

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